While the content you include in an email or e-newsletter is the most important thing to consider when sending digital communications, it’s also a good idea to look at what time you’re sending emails. According to GetResponse, nearly 22 percent of emails are opened in the first hour after they’re sent. After that first hour, the chance of your recipients opening the email decreases as each hour passes.
In its 2021 State of Email Engagement Report, Litmus analyzed 8 billion email opens from January 1 through August 31 and found that most people in the U.S. open emails between 10 a.m. and 11 a.m. Over 7 percent of all email opens occur between 10 a.m. and 11 a.m. and 21 percent happen between 9 a.m. and noon.
To find the best time for your audience, engage in simple A/B testing, sending two or three emails at one time, say 10 a.m. and two or three emails at another time, say 8 a.m. Compare the open and click rates for both to see which time is best for your audience. You could also do a short poll or survey on your social media asking customers for their input.
For best practices on making email marketing work effectively for your business, check out our story, Harness the Power of Email Marketing, and check out our suggestions for five email template builders that can boost your digital communications.