Membership Benefits

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Membership Benefits 2018-05-25T12:01:59+00:00

PDRA has a long history of supporting the independent paint and decorating retailer through education, membership benefits and trade shows. The collective power of the entire membership makes many money-saving benefits possible for independent retailers. Our educational programs have enabled hundreds of paint and decorating retailers to receive recognition as a Coatings Specialist and Customer Service Specialist.

All PDRA members receive:

  • PDR Magazine
  • PDRA Newsletter
  • NHS Free VIP Attendance
  • Educational Webinars
  • Train the Trainer Guide
  • Access to Industry Research Studies
  • Various Educational Research and Guides to support you & your business
  • Business Service Programs


Basic Membership: Premier Membership:
  • Store Locator
  • Value Pak Coupon Book
  • Digital Problem Solver
  • Basic Training Selling Skills (1 seat)
  • Electronic Version of the Registry
  • Basic Package, PLUS…
  • Customer Service Selling Training (1 seat)
  • Coatings Specialist Training (1 seat)
  • Project Pro (1 seat)
  • Digital Signage (1 program)
 .  .

Still undecided?  Call a Member Services Representative at 800-737-0107 or email

Testimonials from dealers…

The most important thing I’ve seen them do is provide professional training. I can tell you firsthand that every person I have on my paint counter has been certified through the paint and coatings course. I’m encouraging my employees [to take other courses], they are all pretty comprehensive. With that course, you get them up to speed in half the time it would otherwise take.”
– Chuck Kempton, Dugan’s Paint & Flooring

“PDRA brings us current and updated information on industry subjects that many people are thinking about. And, it brings us great connections. I was recently traveling in Wisconsin and stopped in one of the PDRA member’s stores. They had some really wonderful store displays, and I took pictures so I can try to figure out how I can incorporate those ideas into what I do in my own store.”
– Carolyn Manhatton, Excelsior Paint & Design