Dealer Education

//Dealer Education
Dealer Education2020-03-25T15:36:32-05:00

Available Online As Part of Your PDRA Membership! Courses can be taken anywhere, anytime.

The knowledge employees obtain from PDRA’s highly-acclaimed education programs will motivate them to be more productive & communicate with customers with confidence. Well-Trained Employees are the Key to a Successful Business. Trained Employees have More Confidence, Enhanced Skills to Sell More Paint & Sundries, Motivation to Increase Sales, Improved Levels of Customer Service, More Profitable Transactions. Click on the course names below to enroll.

A quick-start guide gives trainers the knowledge they need to start a formal training program, or make existing programs better.  Practical tips and instructions for creating an effective training program.

free-for-membersTrainer’s Toolbox
In conjunction with
“Train the Trainer Guide”

This resource gives you everything needed to lead brief training sessions in your store meetings. Topics include selling skills, merchandising, operations, category-specific knowledge and product trends. The lessons will cover the many different ways to improve the look and feel of the store, how to make good first impressions, dealing with difficult customers, add-on selling skills, new and trending products, loss prevention, and HR issues.

This course offers paint product knowledge and sales training.

This course prepares your staff to work with every type of customer & make your service stand out from all the others including the big boxes.

This course prepares your staff to sell a customer an entire DIY project instead of just specific products which can make a big impact on a store’s sales.

This valuable video will give employees a basic understanding of retail profit and loss. This will help the employee understand how their actions on the sales floor directly affect the store’s profit – and their own success.

This course teaches employees the basic selling skills needed for delivering top-notch customer service. It covers topics such making a good first impression, dealing with customer complaints, overcoming objections, closing the sale and much more.

For additional class information or questions, email or call 800-737-0107.

Education Initiative Sponsors

The mission of the PDRA is to educate and support the independent paint and decorating retailer. These loyal Education Sponsors provide PDRA the opportunity to develop valuable and innovative online courses that support you, your employees, and your business. We encourage you to learn more about the sponsors by clicking on their logo below.

Our Educational Sponsors: