If you’re on social media (and by now, we sincerely hope that you are!) you’ve probably come across online contests of all types. Whether they’re offering a trip for two to Barbados, a free iPad Mini or a $100 gift card for a particular store, these contests are one of the well-known and most effective marketing techniques of the digital age.
As social media and online networking continues to grow for business owners, online contests and sweepstakes have become a wildly successful way to attract a slew of new Facebook friends, Twitter followers and potential customers. Not only are contests an exciting way to build a new fan base, but they can be great for engaging with potential customers, building awareness about new products and compiling an audience for future content. When set up correctly, your contest can also be a great way to gather market research from the contestants.
If you want to learn more about this successful marketing technique, as well as the best and most effective ways to executing a successful online contest, we encourage you to check out our Online Contest Webinar. Complete with successful examples and the important rules and regulations of online contests, this fascinating webinar is free for members and $50 for non-members.
For more information about The Power of Online Contests, and our other educational webinars, click here.