When it comes to the success of an independent retailer there’s a lot to be said about a prime location, an extensive product selection and competitive pricing, not to mention engaging marketing and effective social media.
But at the end of the day, the most important (and oft-overlooked) ingredient to a successful small business is – and always will be – the employee/customer relationship.
Quality customer service not only strengthens the supply chain and bolsters your brand, but it also boosts sales and retention rates. It minimizes complaints, maximizes satisfaction and, ultimately, increases profits.
In fact, the only downside of improving customer service among your staff is that it can be costly and time-consuming.
With the help of some leaders in the paint and decorating industry, we have put together a PDRA Customer Service Specialist course designed specifically to improve customer service. As part of our online dealer education series, the tutorial trains employees on how to interact with customers for the best possible outcome: satisfied, repeat customers.
The course, which walks employees through a series of seven in-depth chapters, takes about seven to 10 hours to complete and can be finished by your employees at their convenience over a 60-day period.
It covers everything from greeting customers and selling add-ons to finalizing transactions and dealing with angry customers. It will teach employees how to better serve your customers by explaining how to identify specific needs while stressing the importance of sales and product knowledge. The end result is more conscientious and professional employees, which will reflect positively on your business and keep customers coming back time and time again.
Every employee who completes our Customer Service Specialist Course will walk away with valuable expertise, but that’s not all. They will also receive a frameable certificate and a PDRA customer service pin.
At only $79 for members, the course will pay for itself in no time and add value to your business for years to come.
To view the course outline or check out a free demo click here.
To join PDRA and qualify for the member pricing, click here.