One of the most intimidating things small independent retailers have to face is the fact that YOU are the leader of the pack for your business. You may be a whiz at selling stuff, but being an effective leader that can give your staff the training and guidance they need requires a whole different skill set. Fortunately, there are many resources you can turn to.
Start Here – PDRA offers great training resources for owners and managers such as Train the Trainer Guide and Trainer’s Toolbox. These FREE online training courses break down the training process into manageable steps, and will help you to start a formal training program or make the one you already have better. Start with the Train the Trainer Guide, and then move on to Trainer’s Toolbox when you are ready to implement your training program. Trainer’s Toolbox is an excellent resource that will give you everything you need to lead brief training sessions during store meetings. Topics include merchandising, operations, category-specific knowledge and product trends. Lessons will cover things like ways to improve the look and feel of your store, how to make good first impressions, add-on selling skills, loss prevention and HR issues.
Check It Out – There are many great books available to help you to sharpen your overall leadership skills, many of which are available at local libraries. Some may only be available to purchase, but would definitely be worth their cost. Here is a list of some to check out:
- Leaders Eat Last: Why Some Teams Pull Together and Some Don’t by Simon Sinek – A great read from NY Times Bestselling author Simon Sinek. He contends that great leaders will always sacrifice their own creature comforts when necessary for the benefit of those who follow them. Also includes an updated chapter on leading millennials.
- The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier – Bungay Stanier reveals seven essential types of coaching questions that demonstrate how, by saying less and asking more, you can develop coaching methods that produce great results.
- Drive: The Surprising Truth About What Motivates Us by Daniel Pink – Four decades of research on human motivation have led Pink to conclude that the old fashioned carrot on a stick approach that worked well in the 20th century no longer works for today’s younger workers. Providing them with skills and a sense of purpose and turning them loose to sink or swim is the better approach, according to Pink.
- Extreme Ownership: How U.S. Navy SEALS Lead and Win by Jocko Willink & Leif Babin – Even if you are not planning on leading your staff into a warzone, the authors demonstrate how applying powerful leadership skills used on the battlefield can be of great benefit to business leaders. The structure of successful teams and how to achieve success in any scenario, even when lives are not at stake, is discussed.
Great leaders are very seldom born that way, but with the right tools and education, just about anyone can learn how to be an effective, successful leader. Education is always at the heart of being successful, and that is what PDRA is here to help you do – we firmly believe Knowledge is Power!