The fresh spring season is known for a lot of things: the official beginning of longer and warmer days, the essence of new beginnings, fresh buds and blooms and the ever-popular spring cleaning.
While it’s a smart idea to remove the dust, dirt and clutter from your home during this time, it’s also highly beneficial to give your small business a thorough spring cleaning. These 5 tips will help you erase the winter blues and spring forward into a new productive and successful season for your business.
Freshen Up Your Website. Take some time going through each page of your website and remove dead links and content that doesn’t represent your current brand. Make a solid plan to add fresh, new content and add your latest customer testimonials with the current date. And if your website has had the same template or layout for the past two years, tidy it up with a refreshing and eye-catching new look. Hire a graphic designer to revamp your webpage or – if you’re tech-savvy and have the time – use one of the free templates available from your host.
Manage Your Goals. Spring is a popular time for home makeovers and renovations – and the perfect time to set new goals. Take some time to reflect on your success of the previous season and evaluate your marketing and sales strategies: What worked and what didn’t? Did you meet your goals? What can be improved to ensure that this season is better than the last? If you’re not satisfied, regroup and rethink your approach.
Excite Your Employees. As a business owner, you may feel like you’re the one doing all the work when it comes to ensuring the success of your business. However, if you’ve hired the right employees and take the time to them feel like a team, you’d be surprised how hard they will work for you. Organize a meeting and get your employees excited about the new season. Share the details on new products, brands, business goals, upcoming sales and exciting promotions.
Clean Your Workspace. Yes, this time we mean really clean it. Go through your desk and recycle loose paper, printouts, documents or anything that you no longer need. Dust your shelves, clean your windows, wipe your computer screen and give surfaces a good, thorough scrub. By the time your clean sweep is complete, your business and workspace should feel tidy, fresh and ready for all customers that are sure to come through your doors.
Spring Break. Just because you’re a business owner doesn’t mean you shouldn’t get a much-needed spring vacation! Whether you take a couple weeks off or you simply turn on your “Out of the Office” auto-replies for a few days while lounging at home, your business will only boom when you’re booming. Since spring cleaning is about refreshing and reviving, rest time is the perfect plan to do just that.