The Paint & Decorating Retailers Association app provides tools and information designed to assist and promote the independent paint and decorating retailer. Features on the app include a dealer locator that will allow consumers to locate the nearest retail store member of PDRA, an event calendar of major trade shows and buying events in the paint and decorating industry; a blog of timely and newsworthy information from the paint and decorating industry; an online store that offers PDRA member and non-member prices on books, training manuals, sales aids and other items; a member directory that offers exclusive contact information to those who have joined PDRA; a color guide that provides consumers with helpful information on how to select a color scheme for their homes; a profit margin calculator that provides retailers with a quick and easy way for members to determine how to achieve better ROI on any given product; and a square-foot estimator that will allow users to determine how much paint is needed for a given space.
In addition, the app includes access to monthly issues of Paint & Decorating Retailer, a magazine dedicated to the informational needs of paint and decorating store owners, managers and employees. PDR magazine is a vital information source for the industry’s independent retailers, providing them with valuable insights and strategies on how to compete in the marketplace and enlightening them on the latest product introductions, color and design trends as well as environmental and retail regulations. The app allows readers to search key words and to access the websites and contact information of advertisers. An archive of past issues will keep Paint & Decorating Retailer always at the fingertips of retailers for easy access to information about trends in the various product categories they sell.