Actually, you can find wallcoverings for even more. However, the average price for a single roll of wallcoverings is only about $16. That, by the way, works out to only about 65 cents per square foot. The price is affected by such factors as the type of wallcovering (i.e. solid vinyl, fabric-back vinyl), how elaborate the design, and the exclusivity of the design. As with any decorative product, collections from famous name designers cost more. No matter what style or pattern you desire for your project, you can always find a wallcovering to fit your budget.