Welcome!
PDRA is a trade association whose mission is to support independent dealers in the paint & decorating retail industry. We help our members by providing the tools and resources necessary for them to succeed – education, advocacy, networking, and research.
To communicate the benefits of shopping local to consumers
and pros, download “Shop Local” POP materials by clicking here.
Available for download are flyers, infographics, newspaper ads,
social media posts and more from the Independent We
Stand /NRHA “Home Sweet Home” study.
How has PDRA helped you?
From the Blog
Four Tips for Optimizing Your Marketing Efforts
Marketing and advertising may be one of the most overlooked aspects of a busy independent retailer’s day. Maybe the time you spend on marketing is something that doesn’t seem to have a very good ROTI (return on time invested). What if there were some fairly easy things you could do that would optimize your marketing […]
Are You Leveraging the Power of Google Maps?
Did you know that 80% of all local mobile searches result in a purchase, and that over 1 billion people use Google Maps every month to find what they are looking for? If you’re not taking advantage of that fact to draw people to your store, you could be losing out on hundreds, if not […]
How to Encourage Effective Teamwork
Skilled, dependable employees are certainly one of the most important aspects of building and maintaining a successful business. Hiring the right people is one of the most important things a business owner does, but what about after you hire those people? You may have the most qualified, dependable group of employees working for you, but […]
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