Welcome!
PDRA is a trade association whose mission is to support independent dealers in the paint & decorating retail industry. We help our members by providing the tools and resources necessary for them to succeed – education, advocacy, networking, and research.
To communicate the benefits of shopping local to consumers
and pros, download “Shop Local” POP materials by clicking here.
Available for download are flyers, infographics, newspaper ads,
social media posts and more from the Independent We
Stand /NRHA “Home Sweet Home” study.
How has PDRA helped you?
From the Blog
How to Make Sure Customers Come Back
Do you ever wonder why customers come to your store, browse around, perhaps buy something, and then never return? If you don’t, you should wonder why this happens. One survey taken recently asked retail shoppers why they didn’t return to stores to shop there again. Fifteen percent said they didn’t like the prices, another fifteen […]
How to Get a Handle on Your To-Do List
It’s no secret that the life of an independent retailer is one long series of “to-dos”. The list never seems to have an end to it, no matter how many items on the list are checked off in a day. Looking at a seemingly never-ending list of things you need to do can sometimes lead […]
Building Empathy in a Digital World
Is building empathy with your customers something that you strive for in your digital marketing? If not, you should be. Empathy is defined as the ability to understand and share the feeling of another. So why should you be building empathetic marketing campaigns? Professional marketers know that retailers who let their customers know they are […]
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