Welcome!
PDRA is a trade association whose mission is to support independent dealers in the paint & decorating retail industry. We help our members by providing the tools and resources necessary for them to succeed – education, advocacy, networking, and research.
To communicate the benefits of shopping local to consumers
and pros, download “Shop Local” POP materials by clicking here.
Available for download are flyers, infographics, newspaper ads,
social media posts and more from the Independent We
Stand /NRHA “Home Sweet Home” study.
How has PDRA helped you?
From the Blog
How to Generate Customer Loyalty and Repeat Business
In today’s shopping world, consumers have many choices when it comes to where they want to shop. This poses a huge challenge for the retailer who wants to generate customer loyalty and repeat business. Also, consumers have very high expectations about the experience they will have when shopping and are easily disappointed when they are […]
Five Ways to Attract Millennials
Millennials are quickly becoming the most coveted consumers for many paint & decorating retailers, in part because of their large numbers – estimated at 71 million in the United States alone. In 2019, they will overtake Baby Boomers as the largest generational group in the U.S., with their ranks swelling to 74 million. According to […]
4 Ways to Start Getting Positive Online Reviews
One of the best ways to get people to visit a retail business is to have plenty of positive reviews online. It’s a fact that most people take a look at online reviews before patronizing out a new business. According to Inc.com, a whopping 91% of people report that they regularly check online reviews, and […]
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