Posted by: Diane Capuano
“Retailer To Retailer” is Paint & Decorating Retailer magazine’s new reader initiative that puts you, the paint store owner, manager or employee, front and center as part of our editorial coverage. In each issue, readers will provide their greatest ideas, anecdotes and advice to other readers about such vital topics of the day as customer service, social media, marketing, advertising and more—truly a way for retailers to learn from other retailers.
We would like to invite any paint and decorating retailer (store owner, manager or employee) to participate in “Retailer to Retailer” by sharing your thoughts on any of the topics listed below by the specified deadline for each issue. Then, follow these four steps:
- Simply send an email to Executive Editor Diane Capuano at dianecapuano@sbcglobal.net.
- Use “Retailer to Retailer” as the subject line.
- In the body of the email, indicate the topic or topics for which you would like to provide input and provide your name, store name, location and phone number at which we can reach you.
- Provide any details about your successful endeavors in any of these categories that you wish, and we will follow up by phone to learn more.
You may also post your interest in the comments, below.
January: Success With Faux Finishing
Retailers tell us how they are displaying and selling faux and decorative finish products to consumers and professional customers. Deadline: Dec. 8, 2011.
February: Store Display Ideas
Retailers tell us their best selling tips for promoting exterior coating sales for siding, decks, fences and other outdoor surfaces. Deadline: Jan. 2, 2012.
March: Retailers Going “Green”
Retailers tell us their strategies for selling “green” coatings and other products. Deadline: Feb. 2, 2012.
April: The Paint Store’s Role in Community Service
Retailers describe how they give back to the community with service projects and initiatives. Deadline: March 2, 2012.
May: Equipped for Success
Retailers explain how their tinting and mixing equipment—i.e., the latest and greatest as well as their “old faithfuls” contribute to their color expertise. Deadline: April 2, 2012.
June: Using Color to Sell
Retailers explain how their staffing, color displays and color-matching expertise set them apart from the competition. Deadline: May 2, 2012.
July: Connecting Via Social Media
Retailers explain how their involvement with Facebook, Twitter, Linked In and other social networking sites allows them to stay connected. Deadline: June 1, 2012.
August: Tales of Extraordinary Customer Service
Retailers tell us how they went above and beyond in pursuit of ensuring satisfaction for their customers. Deadline: July 2, 2012.
September: Servicing the Painting Professional
Retailers tell us their proven methods for building and maintaining their professional contractor business. Deadline: Aug. 1, 2012.
October: Using Technology to Soar to Greater Heights
Retailers tell us some ingenuous ways that they have improved their business through the point-of-sale/inventory software systems. Deadline: Sept. 4, 2012.
November: An Educated Sales Staff
Retailers tell us what means they have gone through to educate their staff and what their knowledgeable sales staff has meant to producing a competitive advantage. Deadline: Oct. 2, 2012.
Subscribers of PDR magazine, look for the debut of Retailer to Retailer in the January 2012 issue. Excerpts will be published on this blog.
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