Posted by Diane Capuano
If ever there was a social media network that is closely suited to the paint and decorating industry, that site is certainly Pinterest.
Pinterest is the latest social media phenomenon, attracting consumers who want to share their mutual interests on a multitude of topics such as home decorating, crafts, recipes and more. The site is especially popular with women, ages 25 to 54, which just so happens to be the key demographic of the paint and decorating industry.
To help retailers “pin down” the potential of Pinterest, PDRA hosted its first social media webinar on June 19. “Pinning Down Pinterest” was free to PDRA members and $50 for non-members. The interactive nature of the one-hour webinar allowed participants to view the presentation at their computers and ask questions at its conclusion.
Beth Trejo, president and co-founder of Chatterkick, did an excellent job in presenting the webinar, which included some useful tips on how individuals and companies can get started on Pinterest, as well as great demographic information on the reach and influence of this new social media site.
Trejo described Pinterest as “virtual scrapbooking.” Whereas other sites like Facebook connect people via their relationships, Pinterest instead connects people via the things they enjoy. “You have no idea who these people are in real life but you share an interest with them,” she explained.
Many times, that shared interest is home decorating, which Trejo observed is one of the most popular topics on Pinterest. Paint and decorating businesses may find it very worthwhile to establish a presence on Pinterest, since those referred from the site are more likely to make a purchase and more likely to spend more.
For those who missed the live webinar, PDRA is making arrangements to have it available online. Details available soon at www.pdra.org and via this blog. Once again, it will be free to PDRA members and $50 for non-members. Non-members, join PDRA and view this webinar for free and save even more when PDRA offers additional webinars in the future.
For those who are interested in getting help on how to use Pinterest effectively, Chatterkick offers special PDRA pricing, starting at $249. Services include consulting, set-up and management, as well as Facebook and website integration. Information is available at firstname.lastname@example.org.
“Pinning Down Pinterest” is the first in a series of planned PDRA webinars. Look for details in future blog posts, at the PDRA website and by following us on Twitter.