Why Join PDRA?


PDRA has a long history of supporting the independent paint and decorating retailer through education, membership benefits and trade shows. The collective power of the entire membership makes many money-saving benefits possible for independent retailers. In addition, our educational programs have enabled hundreds of paint and decorating retailers to receive recognition as a Coatings Specialist and Customer Service Specialist.

Two of our members had this to say about what PDRA does for them:

“The most important thing I’ve seen them do is provide professional training. I can tell you firsthand that every person I have on my paint counter has been certified through the paint and coatings course. I’m encouraging my employees [to take other courses], they are all pretty comprehensive. With that course, you get them up to speed in half the time it would otherwise take.”

– Chuck Kempton, Dugan’s Paint & Flooring

“PDRA brings us current and updated information on industry subjects that many people are thinking about. And, it brings us great connections. I was recently traveling in Wisconsin and stopped in one of the PDRA member’s stores. They had some really wonderful store displays, and I took pictures so I can try to figure out how I can incorporate those ideas into what I do in my own store.”

– Carolyn Manhatton, Excelsior Paint & Design

In addition to our dealer education series and the store member locator, members have let us know that our webinars, digital in-store signage, and valuable Value Pak coupon program (which saves them hundreds, if not thousands, of dollars every year) are all outstanding benefits of being a PDRA member.

Still undecided? Click the Membership Benefits tab to learn more about all of the benefits of being a PDRA member.