Black Ink: Cash flow management secrets your accountant never shared

Oct 13 2015 Webinar.indd

How about a crystal ball for your business? What if you could know a year in advance how much inventory and how much cash your business would have? That would surely allow you to take advantage of many more opportunities as well as avoid mistakes by having too little cash on hand. This class will help you to know how to accurately make those projections.

Making More Money Because You Have a Business Plan


The old adage of ‘planning to fail because of failing to plan’ rings true with a paint store. Having a business plan can help you eliminate mistakes because you’ve made decisions in advance. You know what type of customer you are targeting so you will make fewer merchandising mistakes. You know what kind of employees you want so you will make fewer hiring errors. Just like preventive maintenance on the equipment in your store, this preventive maintenance is a great way to play for the best future for your store.

Online Contests


You’ve heard it all before, just like us. Like us, follow us, pin it to win it, etc.

But whether or not you’re a fan of popular sites such as Facebook, Twitter or Pinterest, they have proven so effective for so many retailers that they are now almost a mandatory part of doing business.

In particular, social media contests are a great way to further customer engagement, increase followers and build awareness about your product.

In this PDRA webinar we’ll go through some successful online contest examples. We’ll also look at the rules and regulations surrounding online contests and what you need to know to keep your business in check.

Free Social Media Tools


Do you ever see posts and images on Facebook and wonder how they did that? In this PDRA webinar, you’ll learn about some online tools that paint and decorating stores can use to enhance all forms of social media.

Best of all, these tools are free and simple to use. With such topics as adding text to images, creating photo collages and using custom color schemes, the webinar will look at a variety of options to keep your online communities entertained and engaged.

This is the fourth in a series of PDRA webinars on the subject of social media topics. If you missed any of the past webinars, view them at your convenience at the PDRA webinars page.

Five Ways to Make Your Facebook Business Page Rock!


Do you have a Facebook page for your businesses but are always stuck on deciding what to post? Or maybe you are one that is always trying to decide how to measure your efforts. In this webinar, we will look at some great examples of paint and decorating stores using images, clever status updates and videos to take your Facebook page from just okay to ‘rocking-and-rolling’ for your business.

This is the third in a series of PDRA webinars. Previous sessions were conducted on the subjects of Pinterest and YouTube. If you missed these webinars, they are available for re-watch on the PDRA website. As is the case with the live webinars, the videos of the webinars will be free to PDRA members and $50 for non-members.

Pinning Down Pinterest


If ever there was a social media network that is closely suited to the paint and decorating industry, that site is certainly Pinterest.

Pinterest is the latest social media phenomenon, attracting consumers who want to share their mutual interests on a multitude of topics such as home decorating, crafts, recipes and more. The site is especially popular with women, ages 25 to 54, which just so happens to be the key demographic of the paint and decorating industry.

To help retailers “pin down” the potential of Pinterest, PDRA hosted its first social media webinar on June 19. “Pinning Down Pinterest” was free to PDRA members and $50 for non-members. The interactive nature of the one-hour webinar allowed participants to view the presentation at their computers and ask questions at its conclusion.

Beth Trejo, president and co-founder of Chatterkick, did an excellent job in presenting the webinar, which included some useful tips on how individuals and companies can get started on Pinterest, as well as great demographic information on the reach and influence of this new social media site.

“Pinning Down Pinterest” is the first in a series of planned PDRA webinars. Look for details in future blog posts, at the PDRA website and by following us on Twitter.

The Power of YouTube


Did you know that YouTube is the second largest search engine on the web? Learn all about YouTube in this PDRA-sponsored webinar.

It’s important for your business to be found online, but you also need the best and most practical ways to feature products and demonstrations. In this webinar, we will talk about why you should look into YouTube, how to get started and best practices from the paint and decorating community. From setting up a YouTube channel to optimizing your videos and learning how to measure success, this will be one webinar you won’t want to miss!

“The Power of YouTube” is the second in a series of planned PDRA webinars. Look for details in future blog posts, at the PDRA website and by following us on Twitter.

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