PDRA Webinars

Making More Money Because You Have a Business Plan

The old adage of ‘planning to fail because of failing to plan’ rings true with a paint store. Having a business plan can help you eliminate mistakes because you’ve made decisions in advance. You know what type of customer you are targeting so you will make fewer merchandising mistakes. You know what kind of employees you want so you will Learn More

Online Contests

You’ve heard it all before, just like us. Like us, follow us, pin it to win it, etc. But whether or not you’re a fan of popular sites such as Facebook, Twitter or Pinterest, they have proven so effective for so many retailers that they are now almost a mandatory part of doing business. In particular, social media contests are Learn More

Free Social Media Tools

Do you ever see posts and images on Facebook and wonder how they did that? In this PDRA webinar, you’ll learn about some online tools that paint and decorating stores can use to enhance all forms of social media. Best of all, these tools are free and simple to use. With such topics as adding text to images, creating photo Learn More

Five Ways to Make Your Facebook Business Page Rock!

Do you have a Facebook page for your businesses but are always stuck on deciding what to post? Or maybe you are one that is always trying to decide how to measure your efforts. In this webinar, we will look at some great examples of paint and decorating stores using images, clever status updates and videos to take your Facebook Learn More

Pinning Down Pinterest

If ever there was a social media network that is closely suited to the paint and decorating industry, that site is certainly Pinterest. Pinterest is the latest social media phenomenon, attracting consumers who want to share their mutual interests on a multitude of topics such as home decorating, crafts, recipes and more. The site is especially popular with women, ages Learn More

The Power of YouTube

Did you know that YouTube is the second largest search engine on the web? Learn all about YouTube in this PDRA-sponsored webinar. It’s important for your business to be found online, but you also need the best and most practical ways to feature products and demonstrations. In this webinar, we will talk about why you should look into YouTube, how Learn More

11 Online Tools to Find Inspiration

Dig into the world of content creation, curation, and dissemination. This Webinar will cover some of the outstanding online resources that will inspire you to take your social media accounts to the next level. Learn More

The Power of Placement: Presenting Your Store Both Online and In Person

Many customers that stroll into your store are there to do a little shopping but have no idea the thought and intention that goes into product placement. The idea of having a well-thought-out store front is similar to how visitors interact with your brand online. Join us for this PDRA webinar where we will look at both the power of Learn More