Dealer Education Series

Dealer Education Series

Improve your business and your sales with PDRA’s highly-acclaimed, dealer-proven education programs.

The most important ingredient to a successful business is the employee/customer relationship. The powerful new PDRA Customer Service Specialist online course trains employees on how to interact with customers for the best possible outcome; satisfied, repeat customers.

The PDRA Coatings Specialist online course is an updated version of the popular Certified Paint Consultant seminar. Now dealers and their employees can take the entire course online from work/home, eliminating travel and time away from the store.

Thousands of paint and decorating dealers and their employees have benefited from the product knowledge presented in these powerful programs

For additional class information, call PDRA at 800-737-0107.
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~ Online dealer education series
This course provides top-quality customer service training, online at your convenience. Seven in-depth chapters will take approximately seven to ten hours to complete. Chapters include the advantages of dealing with an independent paint store, greeting customers, matching products to customer needs, selling add-ons, explaining the difference quality makes, finalizing the transaction, telephone techniques, overcoming objections, dealing with angry customers and competing against the “big boxes.”
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PDRA Coatings Specialist
~ Online dealer education series
The PDRA Coatings Specialist training course is an updated version of the popular Certified Paint Consultant seminar, with an important difference. Your staff can get the paint product and sales training online, at your convenience. No time away; no travel expense. Modules include guiding customers to the right coatings, prep and application, tools and sundries, common coatings problems, advising customers on color and decorating and how to sell more paint!

Education Initiative Sponsors

These suppliers are loyal supporters of PDRA’s Education Initiative.
Click each one to visit their websites.