Improve your business (and your sales) with PDRA's highly-acclaimed, dealer-proven education programs More than 10,000 paint and decorating dealers and their employees have benefited from the product knowledge presented in these powerful programs. Paint & Decorating Retailers Association programs feature education in paint, industrial paint, customer service, wallcovering, interior decorating and faux. More knowledge equals more sales, and in-depth product knowledge is at the core of each session, with an emphasis on how to sell more product. A business management class is also offered for owners and managers.
New PDRA Customer Service Specialist
Managing Your Business For Success
Industrial Paint & Coatings Consultant
~ Online dealer education series
This course provides top-quality customer service training, online at your convenience. Seven in-depth chapters will take approximately seven to ten hours to complete. Chapters include the advantages of dealing with an independent paint store, greeting customers, matching products to customer needs, selling add-ons, explaining the difference quality makes, finalizing the transaction, telephone techniques, overcoming objections, dealing with angry customers and competing against the "big boxes."
Click here for more information and a free demo.
Click here for more information and a free demo.
PDRA Coatings Specialist
~ Online dealer education series
The PDRA Coatings Specialist training course is an updated version of the popular Certified Paint Consultant seminar, with an important difference. Your staff can get the paint product and sales training online, at your convenience. No time away; no travel expense. Modules include guiding customers to the right coatings, prep and application, tools and sundries, common coatings problems, advising customers on color and decorating and how to sell more paint!
Click here for more information and a free demo.
The PDRA Coatings Specialist training course is an updated version of the popular Certified Paint Consultant seminar, with an important difference. Your staff can get the paint product and sales training online, at your convenience. No time away; no travel expense. Modules include guiding customers to the right coatings, prep and application, tools and sundries, common coatings problems, advising customers on color and decorating and how to sell more paint!
Click here for more information and a free demo.
Managing Your Business For SuccessProvides owners and managers with the tools to successfully manage a retail decorating outlet. Topics include writing a business plan, legal organization, effective advertising, marketing, pricing, competing with mega home centers, managing cash flow, reading financial statements, hiring and firing.
Certified Faux Consultant
Learn how to sell the products associated with the lucrative faux-finishing field, including giving instructions on proper surface prep and product application. Learn how to guide customers to the right materials for their projects. Common problems, use of color and decorating tips are also covered.
Industrial Paint & Coatings ConsultantAn overview of the profitable industrial/specialty coatings field, basic coating chemistry, and surface prep and application methods. Learn how to increase your industrial coatings sales, and about types of coating failures and testing.
Wallcovering question? Need a professional wallcovering installer?
Click here to visit the National Guild of Professional Paperhangers.
