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Improve your business (and your sales) with PDRA's highly-acclaimed, dealer-proven education programs   More than 10,000 paint and decorating dealers and their employees have benefited from the product knowledge presented in these powerful programs. Paint & Decorating Retailers Association programs feature education in paint, industrial paint, wallcovering, interior decorating and faux. More knowledge equals more sales, and in-depth product knowledge is at the core of each session, with an emphasis on how to sell more product. A business management class is also offered for owners and managers.

The new PDRA Coatings Specialist online course is an updated version of the popular Certified Paint Consultant seminar, with an important difference: Dealers and their employees can now take the entire course online, eliminating travel and time away from the store.

Home study versions of most certification courses are available. Please ask.
 
For additional class information, call PDRA at 800.737.0107.
  

New PDRA Coatings Specialist
~ Online dealer education series
The new PDRA Coatings Specialist training course is an updated version of the popular Certified Paint Consultant seminar, with an important difference. Your staff can get the paint product and sales training online, at your convenience. No time away; no travel expense. Modules include guiding customers to the right coatings, prep and application, tools and sundries, common coatings problems, advising customers on color and decorating and how to sell more paint!
AVAILABLE NOW! Call Tina at 800-737-0107 for more info, or to see a FREE DEMO.


Managing Your Business For Success
Provides owners and managers with the tools to successfully manage a retail decorating outlet. Topics include writing a business plan, legal organization, effective advertising, marketing, pricing, competing with mega home centers, managing cash flow, reading financial statements, hiring and firing.
 

Certified Faux Consultant
Learn how to sell the products associated with the lucrative faux-finishing field, including giving instructions on proper surface prep and product application. Learn how to guide customers to the right materials for their projects. Common problems, use of color and decorating tips are also covered.
 

Industrial Paint & Coatings Consultant
An overview of the profitable industrial/specialty coatings field, basic coating chemistry, and surface prep and application methods. Learn how to increase your industrial coatings sales, and about types of coating failures and testing.



New Training Program Available From the North American Retail Hardware Association
NRHA's new Training Module on Internal Theft Prevention is now available to all NRHA members. This course is the first of three online training modules in NRHA's new Loss Prevention Training Series. It is designed to help owners and managers prevent employee theft. Click here for more information.

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