If you’re running an independent business, you know how important it is to provide excellent service for your customers and clients.
In today’s digital age, it has become equally necessary for business to get online and engage with customers outside of the store and in the virtual world of social media. Content marketing can be done via Facebook, Twitter, Instagram, email and blogs.
Not only is content marketing a great way to connect with people and secure potential customers, but it can also establish your small business as an expert in the paint and decorating industry. If you’re looking for smart and engaging content ideas for your digital marketing platforms, take a look at these five creative ideas.
Current Trends. As an expert in the paint and decorating industry, you are – or at least should be – the first to know which colors, trends and decor fads are about to hit the consumer market. Take advantage of this knowledge by writing about what’s hot in your blog. Not only will this give you fresh and creative content every few months, but it will give you a voice of authority in an ever-expanding industry.
Customer Interaction With Products. As we’ve mentioned before, posting photos on social media is the #1 way to attract eyes and engagement from followers. 
A great way to use this method is to share photos of customers using products in your store or at home. Whether you hold an in-store demonstration with product representatives or you simply ask one of your loyal customers for a photo op testing out their new product, this post will promote engagement and keep your stream looking fresh and exciting to followers.
Answer a Common Product Question. If you’re looking for a great way to increase engagement on Facebook or Twitter, set up a Q&A with your customers and followers once a month. This will give them the opportunity to ask questions about paint brands, trends and decorating tips – and it will give you a platform to build rapport and show off your expertise. Whether you want to create a blog post with the answers or simply reply back instantly, this will give your followers something to look forward to.
Client Case Studies. One of the best ways to show your followers and fans that your business is successful is to share case studies of satisfied customers. By sharing this information, you’ll let the public know exactly how you helped others, which will make them want to receive the same quality of service. If you have a customer purchasing a new product or taking on a big project, keep in touch with them and ask if they’ll answer a short questionnaire about what you did to help them out.
Testimonials. If there’s one thing your customers want to be sure of at the end of the day, it’s that your store is the best place for them to buy paint and decorating products. If you’re not already, give your shoppers a place where they can submit comments and collect feedback from satisfied customers. Positive word of mouth will help build your reputation without seeming like advertising or marketing. And best of all, it’s free.
