Posted by: Tamela Adamson-McMullen
Given the reach of the Internet, it’s no longer a given that the first impression customers have of your store is when they walk through your doors. Nowadays, first impressions increasingly are being formed online.
Of course, some websites are better than others. Al Kinnear, president of Bigeye Productions, a cutting-edge website design and development firm, said there are a few basic elements that every successful website should have.
Chief among them is a domain name that works with the business name. As an example, one of Bigeye Productions’ paint-store clients is the multi-store Hirshfield’s, based in Minneapolis.
On the site itself, it’s important to include the store’s location, phone number, hours of operation and key contact names, and maybe driving directions as well. Jeff Lien of (more…)