Posts Tagged ‘webinar’

New PDRA Webinar To Reveal Free Social Media Tools

Friday, December 21st, 2012
facebook_favicon_v2Posted by Diane Capuano

Do you ever see posts and images on Facebook and wonder how they did that? In the next PDRA webinar, you’ll learn about some online tools that paint and decorating stores can use to enhance all forms of social media.

Best of all, these tools are free and simple to use. With such topics as adding text to images, creating photo collages and using custom color schemes, the webinar will look at a variety of options to keep your online communities entertained and engaged.

The webinar, entailed “Free Tools To Make Your Social Media POP,” will take place from 11 a.m. to noon CST on Tuesday, Jan. 22, 2013. The webinar is offered free to PDRA members and $50 for non-members.   (more…)

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PDRA Webinar Offers Businesses Facebook Advice

Tuesday, November 20th, 2012

facebook_favicon_v2Posted by Diane Capuano

If you want to come face-to-face with more customers, then you need to learn the ins and outs of Facebook. That was the topic of the latest PDRA webinar, called “A Paint & Decorating Retailers’ Cheat Sheet: Five Ways to Make Your Facebook Business Page Rock.”

Beth Trejo of Chatterkick conducted the webinar, providing nuggets of information and practical advice throughout. For instance, did you know that more than 90 percent of retail companies have acquired a customer through Facebook? It’s pretty hard to deny the power of this social media network when retailers are getting those kinds of results.

For those who are a little apprehensive about using social media to market themselves, Trejo suggested thinking of Facebook as a more high-tech version of word-of-mouth advertising. “It’s still relationship marketing,” she said. “It still relies on word of mouth. We’re just moving it online.” (more…)

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PDRA Schedules Webinar on the Topic of Facebook

Thursday, September 27th, 2012

facebook_favicon_v2Posted by Diane Capuano

PDRA turns to Facebook with the next in a series of webinars covering social media topics.

This latest webinar is entitled: “A Paint & Decorating Retailer’s Cheat Sheet: Five Ways to Make Your Facebook Business Page Rock.” It will take place from 11 a.m. to noon CST on Thursday, Nov. 8. The webinar is free to PDRA members and $50 for non-members.

A description of the webinar follows: “Do you have a Facebook page for your businesses but are always stuck on deciding what to post? Or maybe you are one that is always trying to decide how to measure your efforts. (more…)

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Second PDRA Webinar: The Power of YouTube

Friday, July 13th, 2012
youtubePosted by Diane Capuano

Learn all about YouTube in the second in a series of PDRA webinars. The webinar, which is free to PDRA members, will take place from 11 a.m. – noon CDT on Tuesday, Aug. 14. Non-members may also participate at a cost of $50.

The webinar is entitled: “Eight Effective Ways to use YouTube to Promote your Paint and Decorating Business.” A description of the webinar follows:

“Did you know that YouTube is the second largest search engine on the web? It’s important for your business to be found online but you also need the best and most practical ways to feature products and demonstrations. In this webinar, we will talk about how and why you should look at this social media platform and best practices from the paint and decorating community. From setting up a YouTube channel to optimizing your videos and learning how to measure success, this will be one webinar you won’t want to miss!” (more…)

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PDRA’s First Webinar Attracts “Pinterested” Audience

Monday, June 25th, 2012

Pinterest_Logo

Posted by Diane Capuano

If ever there was a social media network that is closely suited to the paint and decorating industry, that site is certainly Pinterest.

Pinterest is the latest social media phenomenon, attracting consumers who want to share their mutual interests on a multitude of topics such as home decorating, crafts, recipes and more. The site is especially popular with women, ages 25 to 54, which just so happens to be the key demographic of the paint and decorating industry.

To help retailers “pin down” the potential of Pinterest, PDRA hosted its first social media webinar on June 19. “Pinning Down Pinterest” was free to PDRA members and $50 for non-members. The interactive nature of the one-hour webinar allowed participants to view the presentation at their computers and ask questions at its conclusion. (more…)

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PDRA-Sponsored Webinar Will “Pin Down” Pinterest

Thursday, June 7th, 2012
Pinterest_LogoPosted by: Diane Capuano

The newest social media phenomenon, Pinterest” is taking the world by storm. How can those in the paint and decorating industry take part? You will learn exactly that in the PDRA-sponsored webinar called “Pinning Down Pinterest: What Everyone in the Paint & Decorating Industry Needs to Know.”

The webinar, which is free to PDRA members, will take place from 11 a.m. – noon CDT on Tuesday, June 19. Non-members may also participate at a cost of $50. (more…)

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