Posted by Diane Capuano
The wallpaper market is trending toward more fresh, open, airy, simplistic and “happy” design. This, according to Malcolm Cooper, creative director of Blue Mountain Wallcoverings, one of several trend experts contacted by Paint & Decorating Retailer magazine for its annual Fall Fashion Preview of Wallcoverings.
From traditional to contemporary, from simple to glitzy, from subdued to brightly colored, the wallpaper selections entering the marketplace will allow wallpaper consumers to have whatever look they want for their homes.
“I feel we are really seeing a strong change in color and design direction,” Cooper said. “Design has certainly broadened in scale. No longer just the large, over-scale feature wall, everything from oversize to the micro-mini is ‘au current.’ ”
As part of the trend toward fresh, open and airy designs, Cooper observed that there will also be more white and clear pastel grounds. “The naïve, optimistic and natural, if not rather primary, color palette of the late ’60s and early ’70s has risen to the foreground of 2012 direction. This also encompasses a re-interpretation of ethnic design. Simple and straightforward, the design and color appears rather nostalgic. Look for lots of pure mid- to truly saturated color—greens, yellows, corals, reds, blues and purples—all very pretty in combination. Expect lots of pattern and combinations of pattern.” (more…)