WallPops' research indicates that tween and teen-age girls prefer bolder colors.

Posted by: Diane Capuano

Room décor for tween and early teen girls isn’t all about pink motifs and fairy-tale princesses anymore, according to research conducted by WallPops, a line of peel-and-stick wall art from Brewster Home Fashions.

WallPops conducted focus groups to determine what types of wall art would appeal to the evolving tastes of girls in the age range of 11 to 13. What this research revealed is that these girls like a variety of vibrant colors beyond pink, including bright greens, oranges and blues as a means of distinguishing themselves from girls who are younger in age from themselves.

Focus groups with college students revealed a further evolution of color preferences. This age group was found to be moving beyond strong hues toward more subtle neutrals and more mature designs, such as animal prints as depicted in WallPops Go Wild, a black-and-white zebra pattern. An interesting twist is that pink reasserts itself as a more popular color choice, now that this group no longer feels the urge to differentiate themselves from girls who are younger than them.

“We have known for years that tweens are an emerging demographic, and the trend for this group to decorate is one of the hottest today,” said Paula Berberian, (more…)