Posted by Diane Capuano
In Paint & Decorating Retailer magazine’s latest edition of “Retailer to Retailer,” the importance of industry education is in the spotlight.
Gary Fahndrich, owner of West Side Decorating Center in Saginaw, Mich., confirmed just how important product knowledge is to the store’s success.
“Because we have the reputation for being the place to go for answers, it’s really important that we have ongoing education,” said Fahndrich, noting that he takes advantage of industry programs as much as possible. “It’s hard to participate in 100 percent of what’s offered, but we do a high percentage. We take advantage of maybe 80 percent of the programs that come across our desk.”
Among the education programs that West Side Decorating Center tapped into in the last year was the online PDRA Coatings Specialist Course. (more…)