February 26, 2015
Finding affordable group health insurance can be challenging. PDRA presents a comprehensive insurance plan alternative with solid benefits! Call (800) 737-0107 or email tina@pdra.org for more information…


5 Ways To Make The Most Of Social Media

It’s hard to believe, but once upon a time social media was nothing more than a way to kill time and keep in touch with distant friends and relatives.


Five Essential Tools to Master the Art of Upselling

Whether it's that delicious donut with your morning coffee or the contemporary accent chair to complement your new sofa set, chances are you've experienced the art of upselling as a consumer. As an independent retailer in the paint and decorating industry, upselling is important to not only boost your bottom line, but also to establish your small business as more than just a paint store.


5 Tips to Increase Online Exposure

You can have the trendiest paint products, the most helpful and knowledgeable employees and the best promotions in town, but none of that matters if people don't know about your business.


12 Tips To Master Email Marketing

Powerful, fast and highly effective, email marketing is one of the most important weapon in a small business owner's arsenal. It is a trusted, professional and affordable way to communicate your message to the masses in a short period of time. Used properly, it is an effective and efficient way to both stay in touch with existing customers and attract new ones.


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Our Mission: To educate and support the independent paint and decorating retailer