Posts Tagged ‘PDRA education’

For Retailers, Education Is the Key

Friday, November 9th, 2012
From left: Bryan Trick, Randy Hill, Tyger Kempton and Chuck Kempton from Dugan’s Paint & Flooring Centers, whose flagship store is in Sedalia, Mo. All four have completed the online PDRA Coatings Specialist Course..

From left: Bryan Trick, Randy Hill, Tyger Kempton and Chuck Kempton from Dugan’s Paint & Flooring Centers. All four have completed the online PDRA Coatings Specialist Course.

Posted by Diane Capuano

In Paint & Decorating Retailer magazine’s latest edition of “Retailer to Retailer,” the importance of industry education is in the spotlight.

Gary Fahndrich, owner of West Side Decorating Center in Saginaw, Mich., confirmed just how important product knowledge is to the store’s success.

“Because we have the reputation for being the place to go for answers, it’s really important that we have ongoing education,” said Fahndrich, noting that he takes advantage of industry programs as much as possible. “It’s hard to participate in 100 percent of what’s offered, but we do a high percentage. We take advantage of maybe 80 percent of the programs that come across our desk.”

Among the education programs that West Side Decorating Center tapped into in the last year was the online PDRA Coatings Specialist Course. (more…)

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PDR Magazine Advertising Dollars Recycled Back into Paint Industry

Wednesday, October 24th, 2012

Dan Simon

Dan Simon

A Reprint of “Viewpoint” Editorial from PDR Magazine’s November Issue

As the year winds down, this is a good time to look back on the year, both personally and in the business sense.

In business, the mission of Paint & Decorating Retailers Association is to educate and support the independent paint and decorating retailer. Let’s see what we accomplished this year.

√ Paint & Decorating Retailer magazine went online.

√ Paint & Decorating Retailers Association introduced its own app, which includes helpful tools for paint store owners and PDRA members. Paint & Decorating Retailer magazine is also on the app for retailers and buyers on the go.

√ Paint & Decorating Retailers Association held a series of successful webinars designed to educate dealers.

√ Paint & Decorating Retailers Association started a Linked In Group for paint store owners.

√ Paint & Decorating Retailer magazine introduced the “Retailer to Retailer” section in January 2012, with articles focused on retailers giving suggestions and advice to their peers like only a fellow retailer can. (more…)

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PDRA’s First Webinar Attracts “Pinterested” Audience

Monday, June 25th, 2012

Pinterest_Logo

Posted by Diane Capuano

If ever there was a social media network that is closely suited to the paint and decorating industry, that site is certainly Pinterest.

Pinterest is the latest social media phenomenon, attracting consumers who want to share their mutual interests on a multitude of topics such as home decorating, crafts, recipes and more. The site is especially popular with women, ages 25 to 54, which just so happens to be the key demographic of the paint and decorating industry.

To help retailers “pin down” the potential of Pinterest, PDRA hosted its first social media webinar on June 19. “Pinning Down Pinterest” was free to PDRA members and $50 for non-members. The interactive nature of the one-hour webinar allowed participants to view the presentation at their computers and ask questions at its conclusion. (more…)

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PDRA-Sponsored Webinar Will “Pin Down” Pinterest

Thursday, June 7th, 2012
Pinterest_LogoPosted by: Diane Capuano

The newest social media phenomenon, Pinterest” is taking the world by storm. How can those in the paint and decorating industry take part? You will learn exactly that in the PDRA-sponsored webinar called “Pinning Down Pinterest: What Everyone in the Paint & Decorating Industry Needs to Know.”

The webinar, which is free to PDRA members, will take place from 11 a.m. – noon CDT on Tuesday, June 19. Non-members may also participate at a cost of $50. (more…)

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PDRA’s New Customer Service Training Course Launches Online

Sunday, March 4th, 2012
CSS logoPosted by: Diane Capuano

PDRA has officially launched the new PDRA Customer Service Specialist online course.  As part of the PDRA Board of Directors’ new Retailer-to-Retailer initiative, this powerful new training course has been designed by paint store owners specifically for paint and decorating stores.

The course covers all aspects of professional customer service—from greeting your customers when they first walk through the door to finalizing the sale and everything in between. Chapters include: advantages of dealing with an independent store, selling add-ons, how to explain paint quality, telephone techniques, dealing with angry customers, competing against the “big boxes” (more…)

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