Category Archives: Blog

The Power of Online Contests

If you’re on social media (and by now, we sincerely hope that you are!) you’ve probably come across online contests of all types. Whether they’re offering a trip for two to Barbados, a free iPad Mini or a $100 gift card for a particular store, these contests are one of the well-known and most effective marketing techniques of the digital age.


Educate Staff and Boost Sales with PDRA’s Coatings Specialist Course

One of the most prominent challenges as an independent retailer is establishing a competitive advantage over your competitors. Whether that means the lowest prices, the hottest products or top-notch customer service, outshining the other guys is essential in the world of small business. In an industry like paint and decorating, one of the best ways to set yourself apart is