Posted by: Diane Capuano
Have you noticed 2D codes cropping up all over like corn in the middle of Illinois? I’ve personally seen them on product labels, in print ads, on direct mail pieces, on business cards, on trade show booths, on taxi cab advertising and on real estate “for sale” signs. Some people even are putting codes on T-shirts!
2D codes are small squares of multi-directional data that can be scanned by a mobile phone app, which immediately takes you to a website or online video for more information about a product or service. Most of the content is informative or instructional in the form of more detailed product descriptions or a how-to demonstration, but it can also be promotional (enter a contest, receive a discount). I’ve even read that this could be a great solution to giving customers quick access to Material Safety Data Sheets (MSDS). (more…)