The French Connection, Gibbs Publishing, using Crescent Bronze Platinum #877.

Posted by: Diane Capuano

The faux-finishing industry has weathered the economic storm and now looks poised for some modest growth in 2011. PDR magazine asked for the thoughts of key executives from major faux and decorative painting product manufacturers recently, and here is what they had to say about the outlook for the current calendar year:

Kelly S. King, Director of Education and Product Development, Modern Masters Inc.: “It appears that the decorative finish market is starting to see an uptick. The gauge we use is our 36 Platinum Training Centers across the U.S. and the thousands of students I have trained nationally over the years. Though it is not a scientific measurement, communication with past students and current training centers enables me to keep my fingers on the pulse of the decorative painting project starts. The reports are that decorative finishers are seeing continual increase in projects sales and also they are becoming more steady. This should result in sales of decorative painting products that fit a more competitive marketplace such as our Metallic Plasters, which goes further and can be accomplished in less layers. It also has the ability to achieve many different production finishing techniques enabling decorative finishers to be more competitive if needed and sell more jobs.” (more…)