Posted by Diane Capuano

If you want to come face-to-face with more customers, then you need to learn the ins and outs of Facebook. That was the topic of the latest PDRA webinar, called “A Paint & Decorating Retailers’ Cheat Sheet: Five Ways to Make Your Facebook Business Page Rock.”

Beth Trejo of Chatterkick conducted the webinar, providing nuggets of information and practical advice throughout. For instance, did you know that more than 90 percent of retail companies have acquired a customer through Facebook? It’s pretty hard to deny the power of this social media network when retailers are getting those kinds of results.

For those who are a little apprehensive about using social media to market themselves, Trejo suggested thinking of Facebook as a more high-tech version of word-of-mouth advertising. “It’s still relationship marketing,” she said. “It still relies on word of mouth. We’re just moving it online.” (more…)