Deck beautification could be on the agenda of many homeowners in 2010. This deck features products from PPG Architectural Finishes.

Posted by: Diane Capuano

The Feb. 10 editions of “The Daily Show” and “The Late Show with David Letterman” both had bits making fun of the news media’s propensity to use hyperbole when describing a weather phenomenon. In this case, cable news organizations have settled on two terms “Snowmageddon” and “Snowpocalypse” to describe the 30-plus inches of snow that has brought the Northeast to a standstill in this second week of February. To be fair, if you’re trying to dig out of that much white stuff, probably the terms don’t seem much exaggerated at all.

As much of the nation focuses on shoveling and how to get from Point A to Point B under snow-packed conditions, the last thing on people’s minds is just how much damage that snow could be doing to their decks or other outdoor exterior surfaces. But those who make their living selling paints and coatings should be thinking about it. As February literally melts into March in just a couple weeks time, it can be very productive for paint retailers to get serious about promoting deck care products (cleaners, strippers and wood stains). (more…)