Posted by: Diane Capuano

PDRA has officially launched the new PDRA Customer Service Specialist online course.  As part of the PDRA Board of Directors’ new Retailer-to-Retailer initiative, this powerful new training course has been designed by paint store owners specifically for paint and decorating stores.

The course covers all aspects of professional customer service—from greeting your customers when they first walk through the door to finalizing the sale and everything in between. Chapters include: advantages of dealing with an independent store, selling add-ons, how to explain paint quality, telephone techniques, dealing with angry customers, competing against the “big boxes” (more…)