Via Press Release
U.S. households are expected to spend an average of $497 on gifts this holiday season, The Conference Board reported early this month. Only 7 percent of consumers said they plan to spend more on holiday gifts this year, while approximately 40 percent plan on spending less than last year.
The survey of holiday gift spending intentions, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The survey was conducted for The Conference Board in October.
“As the holiday season approaches, we once again find consumers in a frugal mood,” says Lynn Franco, Director of The Conference Board Consumer Research Center. (more…)