The Color Capture app from Benjamin Moore

Posted by: Diane Capuano

Just like other aspects of modern life, selecting the right colors for a home’s décor has “gone digital.” Those in the business of selling color for the home—and this includes paint and decorating retail outlets, interior designers and decorators, painting contractors, decorative painters and others—should be up to speed on the technological resources that are currently at their disposal.

Ray Gomez, Director of Color Marketing at Benjamin Moore, referred to 2011 as the “year of color in a digital space.” This is certainly a major focus at Benjamin Moore. Explained Gomez: “We’re not only leveraging BenjaminMoore.com, but also Facebook and Twitter and mobile phone apps. We’re thinking more digitally because that’s where consumers are.”

One of Benjamin Moore’s newest digital tools is the Color Gallery, available on BenjaminMoore.com, which showcases 1,008 colors. (more…)