AkzoNobel Color of the Year
Posted by: Diane Capuano
AkzoNobel, the world’s largest paint manufacturer, has named Terra Cotta Rose, a blushing, lively and juicy red as its 2012 Color of the Year.
Migrating from a citrus yellow, the 2011 Color of the Year, AkzoNobel’s color experts believe that color trends overall are “progressing into something more confident and robust” as we head into 2012, with “possibilities” selected as the dominant theme.
This is in keeping with a AkzoNobel’s color trend analysis, which identified take-charge optimism as a major influence for 2012. Akin to a political party convention, AkzNobel’s color experts from all parts of the globe gather annually in September for the AkzoNobel Color Convention to report on and examine trends in architecture, design, fashion, entertainment, politics and business in their respective markets. The group then translates these dominant trends into a global color palette.
Drawing on a variety of cultural sources and influences from art, technology, nature and popular culture, AkzoNobel’s “color psychologists” winnow down the colors expected to be in vogue in the following year and through that process determined the “Color of the Year”—in this case, Terra Cotta Rose—as the one color most likely to resonate across AkzoNobel’s diverse global markets.
Tags: AkzoNobel, color trends
