September 17, 2014
PDRA announces a new scholarship for member dealers…the Robert E. Petit Memorial Scholarship. One free PDRA educational course will be awarded monthly throughout 2014, beginning in June. Call (800) 737-0107 or email for more information…


5 keys to improving your company’s customer service


Time flies when you’re having fun!

Time flies when you’re having fun!

In September of 1964, a small St. Louis-based organization known as the Paint and Wallpaper Association of America launched a monthly trade magazine entitled Decorating Retailer.

Much like the association itself, the magazine was established as a “means of giving paint and wallpaper retailers organizational clout in the industry.”

Half a century and more than 500 issues later, that magazine – and the industry it covers – has experienced a long and winding narrative featuring equal parts struggle, survival and success.


5 Paint Colors Worth Falling For This Season

With another Labor Day Long Weekend in the rearview mirror, most of us are looking forward to the beautiful landscapes and endless intake of pumpkin spice lattes that come only with autumn.

Wedged between the long lazy days of summer and the seemingly endless chill of winter, fall is a time of comfortable transition. The leaves change color, the air turns crisp and pumpkin patches abound.

The seasonal transformation, however, isn't limited to the world beyond your front door. Surrounded by the natural beauty of fall, there's no better time to pull out the weekend jeans, pick up a can of paint and throw down the drop cloth. In the spirit of the season, here are five fall-inspired colors sure to complement the most magical time of year.


Customer Retention

As an independent retailer, it can be tempting –and seem natural – to focus your energies on attracting new customers. And while all business is good business, your resources can be much better spent cultivating the client base you already have.


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Our Mission: To educate and support the independent paint and decorating retailer