Posted by: Diane Capuano
The power of the add-on! It’s conventional wisdom that retailers need to promote add-on sales in order to be successful. That’s why fast-food restaurants also ask customers if they “want fries with that” or if they can super-size their combo.
In the case of paint and decorating stores, add-ons can consist of a myriad of products. If a customer buys paint, the sales staff can suggest brushes, rollers, painting trays, painter’s tape and a myriad of other products. But several retailers are getting creative with their add-on sales suggestions that extend beyond what you might ordinarily find in a paint and decorating store.
A few examples of less-than-ordinary add-on ideas:
James Wolcott, Sioux City Paint & Decorating, Sioux City, Iowa, has done really well with soybean wax candles. Customers are especially receptive to (more…)