Category Archives: Blog

5 Benefits of Customer Satisfaction Surveys

They may not be as common for independent retailers as they are for big-box retailers, but customer satisfaction surveys are a great way to improve your small business. In addition to gathering valuable data directly from the people who pay your bills, surveys can create a stronger sense of community and provide insights you wouldn’t normally have access to. If

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Five Fresh Color Trends for Spring 2016

Spring. It’s a time for revival, rejuvenation and new beginnings. It’s also a popular time for home renovations. But giving your property a facelift doesn’t mean you have to spend a lot of money. One budget-friendly way to give your home a renewed sense of style and sophistication is a fresh coat of paint. Whether you want to tackle several

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5 Tips for Spring Cleaning Your Small Business

The fresh spring season is known for a lot of things: the official beginning of longer and warmer days, the essence of new beginnings, fresh buds and blooms and the ever-popular spring cleaning. While it’s a smart idea to remove the dust, dirt and clutter from your home during this time, it’s also highly beneficial to give your small business

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5 Types of Content to Engage Customers Online

There was a time (not too long ago), when monthly marketing budgets were spent exclusively on interruption advertising. Big box stores and independent retailers alike believed that the best (and in some cases, the only) way to reach potential customers was by throwing information in their faces. From television and radio spots to newspaper and magazine ads, the primary goal

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5 Ways to Increase Employee Productivity

In past blog posts, we’ve stressed the importance of efficiency in the workplace and provided advice on becoming a more productive small business owner (here and here). This week, we’re here to remind you that you’re not alone. Just as a company’s success is dependent on its leader, a leader’s success is dependent on his or her staff. But a

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5 Ways to Build a Greener Brand

In the March 2016 issue of Paint & Decorating Retailer Magazine, we devoted a great deal of ink to the growing importance of environmental sustainability and “going green.” In addition to a story about marketing to eco-conscious millennials and updates on specific product segments (caulking products and spray equipment), Jan Niehaus writes in depth about the challenges of green branding.

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5 Simple Ways to Increase Profit Margins

It’s the moment all small business owners dread – the realization that costs are up, sales are down, or (gasp!) both. No matter how minor the drop is, decreased profitability can cause you to panic, lose sleep, or worse: you might even be tempted to offer crazy discounts and/or make regrettable staffing cuts. Just hold on. Before you do anything

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5 Reasons to Advertise on Facebook

When it comes to marketing on social media, it can seem like your strategy changes as fast as the technology itself. But as Julianne Will points out in the February 2016 issue of Paint & Decorating Retailer Magazine, advertising on Facebook has become one of the more affordable and efficient ways to reach your target audience. With print’s steady decline

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