Category Archives: Blog

And the Winner is …

For the past eight years, PDRA has had the privilege of awarding one lucky student with a $5,000 scholarship. Established by PDRA’s Board of Directors as a component of the Retailer to Retailer Initiative, the scholarship honors a deserving student nominated by a PDRA member in good standing. Earlier this month, PDRA unveiled Nathan James Koerperich as this year’s winner

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5 Keys to Penning the Perfect Social Media Bio

In last week’s blog post we stressed the importance for small businesses to stand out online and offered seven ways to immediately improve your social media marketing. This week we’ll hone in on one of those strategies – perfecting your social media bio. As Hootsuite puts it, “Your social media bio is like a business card: a quick, pithy way

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Seven Ways to Immediately Improve Your Social Media Marketing

“If it’s worth doing, it’s worth doing right.” It’s a helpful mantra for small business owners in general, but it’s especially true when it comes to social media. With the emergence of apps, smartphones and mobile marketing, simply existing on social media is no longer enough. Whether you’re on Twitter, Facebook, Instagram, Pinterest, Youtube, Snapchat or all of the above,

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5 Benefits of Customer Satisfaction Surveys

They may not be as common for independent retailers as they are for big-box retailers, but customer satisfaction surveys are a great way to improve your small business. In addition to gathering valuable data directly from the people who pay your bills, surveys can create a stronger sense of community and provide insights you wouldn’t normally have access to. If

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Five Fresh Color Trends for Spring 2016

Spring. It’s a time for revival, rejuvenation and new beginnings. It’s also a popular time for home renovations. But giving your property a facelift doesn’t mean you have to spend a lot of money. One budget-friendly way to give your home a renewed sense of style and sophistication is a fresh coat of paint. Whether you want to tackle several

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5 Tips for Spring Cleaning Your Small Business

The fresh spring season is known for a lot of things: the official beginning of longer and warmer days, the essence of new beginnings, fresh buds and blooms and the ever-popular spring cleaning. While it’s a smart idea to remove the dust, dirt and clutter from your home during this time, it’s also highly beneficial to give your small business

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5 Types of Content to Engage Customers Online

There was a time (not too long ago), when monthly marketing budgets were spent exclusively on interruption advertising. Big box stores and independent retailers alike believed that the best (and in some cases, the only) way to reach potential customers was by throwing information in their faces. From television and radio spots to newspaper and magazine ads, the primary goal

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5 Ways to Increase Employee Productivity

In past blog posts, we’ve stressed the importance of efficiency in the workplace and provided advice on becoming a more productive small business owner (here and here). This week, we’re here to remind you that you’re not alone. Just as a company’s success is dependent on its leader, a leader’s success is dependent on his or her staff. But a

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