Category Archives: Blog

3 Ways to Get New Customers Through Your Front Door

By now we all know that online shopping is on the rise. With the countless options and added convenience – not to mention the technological advancements and explosion of smartphone use – it’s no surprise that people have turned to the Internet for everything from books and clothing to electronics and jewelry. But in the land of brick-and-mortar retailers, it’s

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4 Keys to Boosting Blog Traffic

In last week’s blog post, we shared 10 Content Ideas for Your Small Business Blog. But what good is content if you don’t have readers? While it’s true that blogging can generate leads, create connections and boost sales for your small business, you need a plan to get the word out. Unfortunately, there’s no magic formula or sure-fire strategy to

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10 Content Ideas for Your Small Business Blog

Whether you’ve been blogging for years or you just got going, there comes a point when the ideas dry up and writer’s block takes over. As we mentioned in last week’s post, one of the biggest mistakes a small business can make is letting their online presence collapse. Sadly, the main culprit is often a lack of inspiration. When it comes to sourcing

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Five Online Mistakes Small Businesses Should Avoid

As a paint and decorating retailer, you’ve invested a lot of time and money into the look and feel of your shop. Your customers are looking for ways to make their homes more appealing, so your shop should be beautiful and your customer experience should be top notch. But even though the bulk of your sales are likely done face-to-face, it’s more important than ever

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Five Hot Color Trends for Summer 2016

It’s official – the beloved summer season has arrived, and all of us here at PDRA couldn’t be happier! While most people spend their summer days lazing around at the cottage or the beach, some use the downtime to spruce up their properties. As you know, the summer months make a great time to paint because open windows and fresh

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Reaping the Business Benefits of Social Responsibility

In this month’s issue of Paint & Decorating Retailer Magazine, Communications Consultant Jan Niehaus preaches the importance of corporate social responsibility (CSR). “As a paint and decorating retailer, you can garner respect among your business peers and customers by demonstrating your own CSR commitments,” she writes. “The respect you gain will lead to trust, and trust is vital to sustaining

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Three Simple Steps to Ensure a Successful Summer

Ah, summertime. It’s the season for beaches, barbecue and bonfires. But for small business owners, it’s also business as usual. While the warm weather can be a great incentive for short days and long weekends, it’s important to stay on top of your priorities and keep your company running smoothly. Whether your industry slows down or ramps up during summer,

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And the Winner is …

For the past eight years, PDRA has had the privilege of awarding one lucky student with a $5,000 scholarship. Established by PDRA’s Board of Directors as a component of the Retailer to Retailer Initiative, the scholarship honors a deserving student nominated by a PDRA member in good standing. Earlier this month, PDRA unveiled Nathan James Koerperich as this year’s winner

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