July 23, 2014
PDRA announces a new scholarship for member dealers…the Robert E. Petit Memorial Scholarship. One free PDRA educational course will be awarded monthly throughout 2014, beginning in June. Call (800) 737-0107 or email tina@pdra.org for more information…

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New PDRA Webinar – Online Contests on Social Media

You’ve heard it all before, just like us. Like us, follow us, pin it to win it, etc.

But whether or not you’re a fan of popular sites such as Facebook, Twitter or Pinterest, they have proven so effective for so many retailers that they are now almost a mandatory part of doing business.

In particular, social media contests are a great way to further customer engagement, increase followers and build awareness about your product.

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Independent Retailers End 2012 in Positive Territory

Independent paint and decorating retailers put a bow on 2012 with a positive fourth quarter that gave them an overall sales increase of 4.1 percent when compared to 2011.

The strongest sales came from the window coverings category, which was up 7.7 percent when comparing 2012 to 2011. Paint and sundries performed between 4 and 5 percent better than last year, while wallcoverings’ was the lone decliner with a 2.3 percent decrease in sales for the year.

Total sales for the fourth quarter were up 3.5 percent, led by a double-digit increase in window covering sales for the quarter. Paint and sundries did well, too, with fourth-quarter sales increases of 4 percent and 5.1 percent respectively.

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Vegas Show Will Have Big Names on Exhibit Floor

There’s no better place in the industry to see big names than the PDRA-sponsored Paint & Accessories Show at the National Hardware Show®, which this year takes place May 7-9 at the Las Vegas Convention Center in Las Vegas, Nev.

Top names from the paint, coatings and paint sundries/tools category will be exhibiting at the show, making it a valuable experience for independent paint and decorating retailers to attend.

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New PDRA Webinar To Reveal Free Social Media Tools

Do you ever see posts and images on Facebook and wonder how they did that? In the next PDRA webinar, you’ll learn about some online tools that paint and decorating stores can use to enhance all forms of social media.

Best of all, these tools are free and simple to use. With such topics as adding text to images, creating photo collages and using custom color schemes, the webinar will look at a variety of options to keep your online communities entertained and engaged.

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Our Mission: To educate and support the independent paint and decorating retailer