February 26, 2015
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Time Flies When You're Having Fun!

In September of 1964, a small St. Louis-based organization known as the Paint and Wallpaper Association of America launched a monthly trade magazine entitled Decorating Retailer.

Much like the association itself, the magazine was established as a “means of giving paint and wallpaper retailers organizational clout in the industry.”

Half a century and more than 500 issues later, that magazine – and the industry it covers – has experienced a long and winding narrative featuring equal parts struggle, survival and success.


5 Paint Colors Worth Falling For This Season

With another Labor Day Long Weekend in the rearview mirror, most of us are looking forward to the beautiful landscapes and endless intake of pumpkin spice lattes that come only with autumn.

Wedged between the long lazy days of summer and the seemingly endless chill of winter, fall is a time of comfortable transition. The leaves change color, the air turns crisp and pumpkin patches abound.

The seasonal transformation, however, isn't limited to the world beyond your front door. Surrounded by the natural beauty of fall, there's no better time to pull out the weekend jeans, pick up a can of paint and throw down the drop cloth. In the spirit of the season, here are five fall-inspired colors sure to complement the most magical time of year.


Customer Retention

As an independent retailer, it can be tempting –and seem natural – to focus your energies on attracting new customers. And while all business is good business, your resources can be much better spent cultivating the client base you already have.


Five keys to boosting efficiency in the workplace

Work smart, not hard.

It’s become an increasingly common mantra in an economy driven by productivity and efficiency, but for entrepreneurs who are inherently industrious, it is often easier said than done. Not only is it difficult to ignore that natural desire to go, go, go, but in the fast-paced and ever-evolving world of retail it can be difficult to differentiate between working ‘smart’ and working ‘hard.’

For your small businesses to stay competitive in a marketplace rife with corporate mergers and overseas outsourcing, you need to constantly be looking for ways to increase operational efficiency – whether it means minimizing costs, maximizing revenue or, ideally, both. Impossible as it may seem, there are some simple ways to get the most out of your resources.


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Our Mission: To educate and support the independent paint and decorating retailer