February 27, 2015
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Five Affordable Marketing Tips For Independent Retailers

As an independent retailer in the paint and decorating industry, marketing is as essential for your success as the products you carry and the services you offer. Unlike giant corporations, which can get by on their seemingly unlimited advertising budgets and sheer volume of sales, small businesses are built on reputation and image.


First Impressions Matter: 5 Keys To Improve Your Visual Merchandising

When it comes to running a successful retail business, first impressions really do matter.

Whether a potential customer drives past your shop or peeks in your window while walking by, he or she should be intrigued by what you offer and feel compelled to come inside and check things out. By making your merchandising displays visually appealing, you will not only reel in new customers, but engage existing ones – and ultimately boost sales.


Laying The Foundation For A Greener Workplace

Whether it's by carrying your coffee in a travel mug, loading your groceries in reusable shopping bags or cycling to work, chances are you're among the millions of people making a concerted effort to reduce your ecological footprint. As independent retailers and business owners, you are also in a unique position to take your environmentally friendly efforts to the next level. Not only does promoting a greener workplace provide a healthier and more sustainable environment for employees, it can also save your business a ton of money. Here are a few simple but effective ways to go greener in the workplace.


5 Keys To Improving Your Company's Customer Service

If customers are the wheels that drive your business forward, customer service is the grease that keeps them spinning. The importance of customer service is in a retail-driven industry like paint and decorating is particularly important, as home improvements are often an ongoing process as opposed to a single occurrence. Add the fact that independent retailers can't afford to engage in price wars with the Big Guys, and it becomes pretty clear that customer service is one of your biggest assets. Here are a few key ways to use it to your advantage.


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Our Mission: To educate and support the independent paint and decorating retailer