February 27, 2015
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Taking Customer Service to the Next Level

When it comes to the success of an independent retailer there's a lot to be said about a prime location, an extensive product selection and competitive pricing, not to mention engaging marketing and effective social media.

But at the end of the day, the most important (and oft-overlooked) ingredient to a successful small business is – and always will be – the employee/customer relationship.

Quality customer service not only strengthens the supply chain and bolsters your brand, but it also boosts sales and retention rates. It minimizes complaints, maximizes satisfaction and, ultimately, increases profits.

In fact, the only downside of improving customer service among your staff is that it can be costly and time-consuming.

That's where we come in.


Five Reasons for Independent Retailers to Give Thanks

Thanksgiving is traditionally a time for families to get together, feast on turkey and make new memories. As an independent retailer, it is also a perfect time to reflect on the past year and count your blessings.

As a small business owner, things may not always seem perfect. Maybe you occasionally work longer hours than you'd like (especially at this time of year!) and maybe sales lag from time to time.

But think about it. There's probably a reason you embraced your entrepreneurial spirit and started your own company. Whether it was the freedom and flexibility of working for yourself or a passion for paint and decorating, you are currently living the life you once dreamed about.

So this Thanksgiving, when your family goes around the table and it's your turn to give thanks, here are five reasons to be grateful.


Six Tips To Minimize Stress This Holiday Season

As an independent retailer, you need no reminder how crazy the next couple of months can be. With Black Friday just around the corner and Christmas on the horizon, the perennial push to boost sales and finish the year strong is about to kick into high gear.

But productive and profitable as the holiday shopping season can be, it can also bring business owners some sleepless nights and undesired pressure.


Power in Numbers: 5 Benefits of Association Membership

With ballooning health care costs, ever-evolving environmental policies and bottom-dollar pricing from big-box competitors, independent retailers can use all the help they can get.

One solution that is often overlooked or taken for granted is membership in an industry association.


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Our Mission: To educate and support the independent paint and decorating retailer