September 23, 2014
Finding affordable group health insurance can be challenging. PDRA presents a comprehensive insurance plan alternative with solid benefits! Call (800) 737-0107 or email tina@pdra.org for more information…

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PDRA Announces New Webinar - Email Marketing: A Beginner's Checklist

PDRA is proud to announce the release of our newest webinar, "Email Marketing: A Beginner's Checklist", on October 29, 2013 from 10 a.m. to 11 a.m. 

How many times have you wished for a quick, easy, and affordable marketing technique that could actually make a positive impact on your bottom line? According to Jay Baer, a marketing consultant and blogger who has worked as a consultant for hundreds of companies, people who buy products marketed through email spend 138% more than people that do not receive email offers.

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PDRA Announces Launch of New Website

PDRA's long awaited new website has finally arrived, and wow, it was definitely worth the wait!

After listening to our members' comments and suggestions about how we could make pdra.org better, we have come up with a new site that is easy to navigate and packed with all of the information our members need to get the absolute most out of their membership with PDRA.

On the home page, with just the click of the mouse, you will find it easy to log in, read Paint & Decorating Retailer online, find out more about all of the valuable benefits you enjoy as a PDRA member, or hook up with us on Facebook, LinkedIn, and Twitter. There are also easy links in the navigation bar to our online store and our membership area, where you can easily pay your membership dues.

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Pinterest? What's a Pinterest?

One of the most interesting and innovative new social media venues to pop up in the last several years is Pinterest. Pinterest is an online bulletin board that on the surface may look like just a bunch of fluff and pretty pictures, but underneath is actually a very powerful marketing tool. If you are not using Pinterest to market your paint and decorating business, you should be.

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Social Media and Your Business

Using social media for your business is no longer an option, it’s something all businesses need to do on an ongoing basis. Social media is now a tool for doing business just like the telephone, email, and newspaper ads.

Identifying your business goals is the first step to using social media effectively. Do you want to gain exposure, retain existing customers, ease customer-service bottlenecks, or all of the above? One thing that is very important to remember about social media when deciding what your social media goals are is this: social media cannot turn around or save a business that is already having problems.

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Our Mission: To educate and support the independent paint and decorating retailer