September 14, 2014
PDRA announces a new scholarship for member dealers…the Robert E. Petit Memorial Scholarship. One free PDRA educational course will be awarded monthly throughout 2014, beginning in June. Call (800) 737-0107 or email tina@pdra.org for more information…

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New PDRA Webinar To Reveal Free Social Media Tools

Do you ever see posts and images on Facebook and wonder how they did that? In the next PDRA webinar, you’ll learn about some online tools that paint and decorating stores can use to enhance all forms of social media.

Best of all, these tools are free and simple to use. With such topics as adding text to images, creating photo collages and using custom color schemes, the webinar will look at a variety of options to keep your online communities entertained and engaged.

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Third Quarter Continues Increases for Independent Retailers

Independent paint and decorating stores continue to outpace their sales performance of a year ago, with third-quarter sales rising by 3.7 percent when compared to the same quarter in 2011, according to the latest PDRA Pulse Report.

All regions of the U.S., with the exception of the Northeast, posted increases in the third quarter. However, for the first three quarters of 2012, the Northeast has experienced an increase of 6 percent when compared to the same period the year before.

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PPG to Acquire Akzo Nobel N.A. Architectural Coatings Business

PPG Industries announced today that it has reached a definitive agreement to acquire the North American architectural coatings business of AkzoNobel, N.V., Amsterdam, in a deal valued at $1.05 billion.

The transaction has been approved by the boards of directors of both companies and is expected to close in early second quarter 2013, subject to regulatory approvals.

“This acquisition continues the accelerated pace of our business portfolio transformation through further expansion of our coatings businesses,” said Charles E. Bunch, PPG chairman and CEO. “It is also an attractive way to significantly increase our scale in the North American paint market, which we anticipate will benefit from a prolonged construction market recovery.”

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PDRA Webinar Offers Businesses Facebook Advice

If you want to come face-to-face with more customers, then you need to learn the ins and outs of Facebook. That was the topic of the latest PDRA webinar, called “A Paint & Decorating Retailers’ Cheat Sheet: Five Ways to Make Your Facebook Business Page Rock.”

Beth Trejo of Chatterkick conducted the webinar, providing nuggets of information and practical advice throughout. For instance, did you know that more than 90 percent of retail companies have acquired a customer through Facebook? It’s pretty hard to deny the power of this social media network when retailers are getting those kinds of results.

For those who are a little apprehensive about using social media to market themselves, Trejo suggested thinking of Facebook as a more high-tech version of word-of-mouth advertising. “It’s still relationship marketing,” she said. “It still relies on word of mouth. We’re just moving it online.”

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