January 25, 2015
Finding affordable group health insurance can be challenging. PDRA presents a comprehensive insurance plan alternative with solid benefits! Call (800) 737-0107 or email tina@pdra.org for more information…

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Happy Holidays from PDRA

The holiday season is a time for giving and feeling gratitude for every blessing from the past year. Here at Paint & Decorating Retailers Association, we're grateful to our members and advertisers for another year of support and partnership.

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PDRA Seeks Deserving Student For 2015 Scholarship

The idea of college can be daunting for even the most ambitious students. But with the PDRA Scholarship behind them, they can go forth and accomplish their educational dreams. With fewer financial burdens, the deserving recipient of this special scholarship will have the opportunity to prosper with their studies.

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Five Ways To Show Your Employees Just How Much You Appreciate Them

As an independent retailer, you know full well the importance your employees have on the success of your business. They spend the most time with your clientele and they set the overall tone for everything from sales to customer satisfaction. Amidst the hustle and bustle of running your company, however, it can be difficult to show these vital figures just how much they're valued. With the Christmas season fast approaching, here are five ways to make your employees feel worthy and appreciated.

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Taking Customer Service to the Next Level

When it comes to the success of an independent retailer there's a lot to be said about a prime location, an extensive product selection and competitive pricing, not to mention engaging marketing and effective social media.

But at the end of the day, the most important (and oft-overlooked) ingredient to a successful small business is – and always will be – the employee/customer relationship.

Quality customer service not only strengthens the supply chain and bolsters your brand, but it also boosts sales and retention rates. It minimizes complaints, maximizes satisfaction and, ultimately, increases profits.

In fact, the only downside of improving customer service among your staff is that it can be costly and time-consuming.

That's where we come in.

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Our Mission: To educate and support the independent paint and decorating retailer