February 1, 2015
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Specialty products becoming the new norm

With the August issue of Paint & Decorating Retailer magazine comes another annual product roundup featuring some of the year's most exciting and innovative product launches.

Much like the 2013 edition, one of the common themes among this year's selections is the prevalence of specialty products. From Purdy's new line of Marathon Roller Covers to RedSeal Supreme Interior Self- Priming Paint by Pratt & Lambert Paints, the growing number of products designed to suit a specific consumer or tackle a particular job is staggering.

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The benefits of being David in an industry dominated by big box Goliaths

Whether you're flipping through the weekly flyers over your morning coffee or driving down your local Main Street during rush hour, it's hard to ignore the bargains and blowout sales at all the big box retail outlets. As an independent retailer, the constant reminder that you're competing with the "big guys" can be a tad daunting. Being the David to the retail industry's Goliaths, however, can have its benefits. And whether or not you know it, you're applying them every time you flick on the OPEN sign and unlock the doors to your store.

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PDRA Announces Robert E. Petit Memorial Scholarship

In honor of our late association executive and inaugural editor, PDRA is proud to announce the Robert E. Petit Memorial Scholarship. All PDRA retail dealer members are eligible to win the scholarship, which will be awarded once each month from June 2014 to December 2014.

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New Webinar Announced – “Master the Art of Selling on Pinterest With These 10 Tips”

Many small business owners ignore online social marketing because they are intimidated by the process and have no idea what to post. Pinterest, in particular, can be intimidating and confusing to social media novices. However, did you know that Pinterest is quickly gaining the attention of business owners around the globe as one of the best and most effective marketing tools available?

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Our Mission: To educate and support the independent paint and decorating retailer