October 24, 2014
Finding affordable group health insurance can be challenging. PDRA presents a comprehensive insurance plan alternative with solid benefits! Call (800) 737-0107 or email tina@pdra.org for more information…


PDRA Announces Launch of New Website

PDRA's long awaited new website has finally arrived, and wow, it was definitely worth the wait!

After listening to our members' comments and suggestions about how we could make pdra.org better, we have come up with a new site that is easy to navigate and packed with all of the information our members need to get the absolute most out of their membership with PDRA.

On the home page, with just the click of the mouse, you will find it easy to log in, read Paint & Decorating Retailer online, find out more about all of the valuable benefits you enjoy as a PDRA member, or hook up with us on Facebook, LinkedIn, and Twitter. There are also easy links in the navigation bar to our online store and our membership area, where you can easily pay your membership dues.


Pinterest? What's a Pinterest?

One of the most interesting and innovative new social media venues to pop up in the last several years is Pinterest. Pinterest is an online bulletin board that on the surface may look like just a bunch of fluff and pretty pictures, but underneath is actually a very powerful marketing tool. If you are not using Pinterest to market your paint and decorating business, you should be.


Social Media and Your Business

Using social media for your business is no longer an option, it’s something all businesses need to do on an ongoing basis. Social media is now a tool for doing business just like the telephone, email, and newspaper ads.

Identifying your business goals is the first step to using social media effectively. Do you want to gain exposure, retain existing customers, ease customer-service bottlenecks, or all of the above? One thing that is very important to remember about social media when deciding what your social media goals are is this: social media cannot turn around or save a business that is already having problems.


The Wonderful World of Color

The color forecast for 2013-2014 is out, and once again is a reflection of our ever-changing times. For example, Emerald Green has been declared the top color for 2013 by Pantone. A color that has long represented newness and growth, green represents moving forward in the difficult economic times we live in. A quick look around any furniture or home goods store in 2013 will most likely turn up a host of accessories and home décor items done in shades of emerald. That said, blue has also been predicted to be a major player in the world of color for 2013-2014. Again, difficult times make the soothing hues of blue attractive to consumers.


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Our Mission: To educate and support the independent paint and decorating retailer