August 19, 2014
PDRA announces a new scholarship for member dealers…the Robert E. Petit Memorial Scholarship. One free PDRA educational course will be awarded monthly throughout 2014, beginning in June. Call (800) 737-0107 or email tina@pdra.org for more information…

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Paint Stewardship Programs: A Win – Win Proposition

There is a very strange phenomenon that all homeowners have to deal with at some time or another. It goes something like this: an unsuspecting homeowner paints her living room a lovely shade of Moss Green. She uses all but several inches of the paint in the can, replaces the lid tightly and deposits the can into one of the dark corners of her basement. Six or seven years pass, the nicely sealed Moss Green can all but forgotten. Then one day, after re-painting the living room a beautiful Buttery Yellow, she returns to the dark basement corner with the unused portion of new paint to find nine cans of partially-used paint lurking there with Moss Green - somehow that one lonely can of unused paint had replicated itself 9 times!

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PDRA Webinar Reveals Secrets to Successful Email Campaigns

Knowledge is power, someone once said. For the independent retailers of today, that statement still rings true. The more you know about how to market your business, the better off your business will fare in this fast-paced and technical world.

Email has quickly become one of the easiest and best ways to stay in touch with customers. In PDRA's newest webinar, "Email Marketing – A Beginner's Checklist", you will learn many of the secrets to launching and maintaining a successful, ongoing email dialog with your customers.

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Consistent Performance by Independent Paint & Decorating Retailers for 2nd Quarter 2013

Total paint and decorating store sales were up in the second quarter of 2013, 1 percentage point over second quarter sales of 2012. Overall 2013 year-to-date sales (Jan-June) were also up 3.5% from the same time period in 2012.

Regional sales continued to struggle in some areas, with the Midwest posting a second straight loss in overall store sales. The Northeast, South and Western regions posted modest gains in overall store sales as compared to the first quarter 2012, with year-to-date performance fairly even in all product categories across all regions.

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PDRA Announces New Webinar - Email Marketing: A Beginner's Checklist

PDRA is proud to announce the release of our newest webinar, "Email Marketing: A Beginner's Checklist", on October 29, 2013 from 10 a.m. to 11 a.m. 

How many times have you wished for a quick, easy, and affordable marketing technique that could actually make a positive impact on your bottom line? According to Jay Baer, a marketing consultant and blogger who has worked as a consultant for hundreds of companies, people who buy products marketed through email spend 138% more than people that do not receive email offers.

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Our Mission: To educate and support the independent paint and decorating retailer