December 20, 2014
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Customer Retention

As an independent retailer, it can be tempting –and seem natural – to focus your energies on attracting new customers. And while all business is good business, your resources can be much better spent cultivating the client base you already have.


Five keys to boosting efficiency in the workplace

Work smart, not hard.

It’s become an increasingly common mantra in an economy driven by productivity and efficiency, but for entrepreneurs who are inherently industrious, it is often easier said than done. Not only is it difficult to ignore that natural desire to go, go, go, but in the fast-paced and ever-evolving world of retail it can be difficult to differentiate between working ‘smart’ and working ‘hard.’

For your small businesses to stay competitive in a marketplace rife with corporate mergers and overseas outsourcing, you need to constantly be looking for ways to increase operational efficiency – whether it means minimizing costs, maximizing revenue or, ideally, both. Impossible as it may seem, there are some simple ways to get the most out of your resources.


Specialty products becoming the new norm

With the August issue of Paint & Decorating Retailer magazine comes another annual product roundup featuring some of the year's most exciting and innovative product launches.

Much like the 2013 edition, one of the common themes among this year's selections is the prevalence of specialty products. From Purdy's new line of Marathon Roller Covers to RedSeal Supreme Interior Self- Priming Paint by Pratt & Lambert Paints, the growing number of products designed to suit a specific consumer or tackle a particular job is staggering.


The benefits of being David in an industry dominated by big box Goliaths

Whether you're flipping through the weekly flyers over your morning coffee or driving down your local Main Street during rush hour, it's hard to ignore the bargains and blowout sales at all the big box retail outlets. As an independent retailer, the constant reminder that you're competing with the "big guys" can be a tad daunting. Being the David to the retail industry's Goliaths, however, can have its benefits. And whether or not you know it, you're applying them every time you flick on the OPEN sign and unlock the doors to your store.


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Our Mission: To educate and support the independent paint and decorating retailer