Category Archives: Blog

Five Effective Ways to Build Customer Rapport

Creating trusting relationships is crucial in all areas of the business world, and especially when it comes to customers. You could be the most passionate and knowledgeable paint and decorating retailer in your city, but if your customers and clients don’t trust you, you probably won’t receive their business. Independent retailers, however, have an advantage when it comes to building


5 Traits Every Small Business Owner Should Strive For

Running an independent business is hard work. Running a successful independent business is even harder. If there’s one thing setting your company apart, however, it’s you – the business owner. But as you’ve probably realized over the years, nobody’s perfect. And there’s always room for improvement. So whether you’re just starting out or already counting down the days to retirement,


5 Surefire Ways to Increase Productivity at Work

Whether you’re an elementary school teacher, an accountant or a marketing assistant, most professionals have felt the pressure and anxiety of not accomplishing every bullet on their lengthy daily to-do lists. When you’re a small business owner, the stresses can multiply 10-fold. The success of your business relies not only on you being there, but on you being organized, efficient


The Power of Online Contests

If you’re on social media (and by now, we sincerely hope that you are!) you’ve probably come across online contests of all types. Whether they’re offering a trip for two to Barbados, a free iPad Mini or a $100 gift card for a particular store, these contests are one of the well-known and most effective marketing techniques of the digital age.


5 Ways To Make The Most of Social Media

It’s hard to believe, but once upon a time social media was nothing more than a way to kill time and keep in touch with distant friends and relatives. But as the world becomes more digital, social networking websites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest have become powerful tools for effective marketing. According to a recent study, 91 per

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