Category Archives: Blog

Five Hot Color Trends for Summer 2016

It’s official – the beloved summer season has arrived, and all of us here at PDRA couldn’t be happier! While most people spend their summer days lazing around at the cottage or the beach, some use the downtime to spruce up their properties. As you know, the summer months make a great time to paint because open windows and fresh

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Reaping the Business Benefits of Social Responsibility

In this month’s issue of Paint & Decorating Retailer Magazine, Communications Consultant Jan Niehaus preaches the importance of corporate social responsibility (CSR). “As a paint and decorating retailer, you can garner respect among your business peers and customers by demonstrating your own CSR commitments,” she writes. “The respect you gain will lead to trust, and trust is vital to sustaining

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Three Simple Steps to Ensure a Successful Summer

Ah, summertime. It’s the season for beaches, barbecue and bonfires. But for small business owners, it’s also business as usual. While the warm weather can be a great incentive for short days and long weekends, it’s important to stay on top of your priorities and keep your company running smoothly. Whether your industry slows down or ramps up during summer,

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And the Winner is …

For the past eight years, PDRA has had the privilege of awarding one lucky student with a $5,000 scholarship. Established by PDRA’s Board of Directors as a component of the Retailer to Retailer Initiative, the scholarship honors a deserving student nominated by a PDRA member in good standing. Earlier this month, PDRA unveiled Nathan James Koerperich as this year’s winner

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5 Keys to Penning the Perfect Social Media Bio

In last week’s blog post we stressed the importance for small businesses to stand out online and offered seven ways to immediately improve your social media marketing. This week we’ll hone in on one of those strategies – perfecting your social media bio. As Hootsuite puts it, “Your social media bio is like a business card: a quick, pithy way

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Seven Ways to Immediately Improve Your Social Media Marketing

“If it’s worth doing, it’s worth doing right.” It’s a helpful mantra for small business owners in general, but it’s especially true when it comes to social media. With the emergence of apps, smartphones and mobile marketing, simply existing on social media is no longer enough. Whether you’re on Twitter, Facebook, Instagram, Pinterest, Youtube, Snapchat or all of the above,

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5 Benefits of Customer Satisfaction Surveys

They may not be as common for independent retailers as they are for big-box retailers, but customer satisfaction surveys are a great way to improve your small business. In addition to gathering valuable data directly from the people who pay your bills, surveys can create a stronger sense of community and provide insights you wouldn’t normally have access to. If

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