Annual Marketing Program
PDRA Annual Marketing Program
The Annual Marketing Program program gives you access to an arsenal of marketing tools that can take your business to the next level.
The annual program includes the Spring 2017 and Fall 2017 issues of QUARTERS. Each issue will include the following branding elements:
- Your business name and logo on the front cover
- A two-sided display ad for your business on the inside front cover
- Multiple opportunities to embed store-specific content into editorial features (Example: DIY how-to guides using featured products)
- A minimum order of 500 copies will be mailed directly to your retail location(s) for you to distribute however you wish
Following the publication of each issue, a digital edition of QUARTERS will be available for you to feature on your website or social media. You also will have access to an e-newsletter template, with content provided monthly, including short blog posts about trends, products, and advice. PDRA employs a digital media professional to assist participating retailers in these marketing efforts.
A marketing “best practices” package will accompany each edition of QUARTERS, giving you tips about magazine distribution, customer retention, e-marketing, and more.